Your selections:
Exploring consumer–brand engagement: a holistic framework
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Predicting mobile network operators users m-payment intention
- Leong, Choi-Meng, Tan, Kim-Lim, Puah, Chin-Hong, Chong, Shyh-Ming
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method
- Hair Jr., Joe F., Sarstedt, Marko, Matthews, Lucy M., Ringle, Christian M.
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study
- Matthews, Lucy M., Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M.
Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research
- Hair Jr, Joe F., Sarstedt, Marko, Hopkins, Lucas, Kuppelwieser, Volker G.
Value creation architecture and engineering: a business model encompassing the firm-customer dyad
- Ngo, Liem Viet, O'Cass, Aron
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